Marketing What Matters in Service

The idea that customer service IS marketing is increasingly discussed. The success of Zappos.com through word-of-mouth about the remarkable service it provides is often cited as an example. Organizations are told to … Read More

The Ultimate Value Dimension

The ultimate in UP! Your Service is giving each customer what they want, exactly when and how they want it. This special level of one-to-one service matches every customer value dimension and … Read More

A Challenge to Recognize Great Service

It was a busy intersection. My taxi was stopped at the light. Pedestrians walked in front us. Look to the left. I saw a young man walking toward the crosswalk, his cell-phone … Read More