Marketing Archives - Ron Kaufman

Five Reasons Why Customer Service and Service Culture are Marketing Conversations

Thoughts on Global Service / By Ron Kaufman

Many marketing professionals believe customer service is an operational issue. They forget that customer service and service culture are marketing conversations. Because of this, they end up ignoring the daily discipline of delivering excellent service. After all, marketers make the mistake of believing theur job is to bring customers to the company. Furthermore, they think …

Five Reasons Why Customer Service and Service Culture are Marketing Conversations Read More »

How to Turn an Airline Flight Delay into Customer Loyalty

2 Comments / Archive, Blog, Service Education, Service Recovery & Guarantees / By Ron Kaufman

Seven best practices for service recovery

Each time a flight is cancelled, it’s an opportunity to irritate 300 captive customers–but it’s also a chance to turn them into understanding, passionate loyalists and recommenders.

Five Reasons Why Customer Service and Service Culture are Marketing Conversations

11 Comments / Blog, Service Culture, Service Education / By Ron Kaufman

Mistaken marketing professionals believe customer service is an operational issue. They think marketing’s job is to bring customers to the company and customer service is important only after their marketing magic is done. These misguided professionals focus with great intensity on brand building, advertising and promotions, but ignore the daily discipline of actually delivering excellent service.

Marketing

Five Reasons Why Customer Service and Service Culture are Marketing Conversations

How to Turn an Airline Flight Delay into Customer Loyalty

Five Reasons Why Customer Service and Service Culture are Marketing Conversations

© 2020, Ron Kaufman, All Rights Reserved. Privacy and Terms of Use.

Welcome to the Worldwide Uplifting Community!

Join the Worldwide Uplifting Community

Welcome to the Worldwide Uplifting Community!