Best Practices in Service

The Experience Economy

I have just dialed into a large (very large) retail organization to check on a pending order. I am greeted by an interactive voice response (IVR) system. I only need an answer to two short questions from the salesperson from whom I recently purchased an item. But I am routed away from my familiar store location, into a large call center, in an unknown location.

Laying the Groundwork for Our Five Best Practices for Creating Unbelievable Customer Experiences

Customer experience now reigns as the supreme brand differentiator, with no shortage of data to back it up. An article in Forbes reports that today an estimated 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Another publication reports that poor customer experience is costing U.S. companies $136.8 billion per year due to …

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…and we’ll be in touch to share more ideas 
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