Distinguish
Your Brand

Boost your reputation, differentiate your
service, and create a sustainable
competitive advantage.

Develop a Reputation for Uplifting Service

Maintaining market share in the new economy is harder than ever before.

Information is widely available, technology becomes rapidly outdated, and competitors can quickly replicate your products, services, and innovations.

What they can’t replicate is your commitment to service.

For many organizations, service has become a primary differentiator, one that enables them to increase market share and grow their profits even in a competitive environment.

Uplifting Service enables you to stand out in your industry and build a sustainable advantage.

In a Rapidly Changing Environment, Brands Can Quickly Lose Luster

Global competition, technological advances, and digital solutions make it harder to maintain brand distinction over time.

Products and services are increasingly commoditized.

With global competition and technology advances in every industry, more and more offerings become commodities. This puts providers at risk of competing on price alone. Product features and high quality are merely the cost of entry. If service does not offer new value, brands become irrelevant.

Technology brings new competitors into your markets.

In every industry the rise of digital solutions and delivery brings non-traditional players into markets. This disruption can leave slow adapters in decline or completely out of business.

Current metrics and social media are flat or declining.

When brand stories are negative or service reputation grows stale, social media magnifies the threat. You will ou not be seen as a leader in innovation or value.

Mergers or acquisitions have diluted your brand.

If a new brand promise and supporting culture are not consistent, companies end up working hard to retain past customers rather than attracting and delighting new ones.

The solution? An architecture of Uplifting Service that allows you to build a sustainable culture of service excellence.

Start on the Path to Uplifting Service Today

Speak with a strategist to explore what’s possible for your organization.
Gain clarity on your biggest and most valuable opportunities.
Discover how we can help you achieve your service goals.

How Uplifting Service Distinguishes Your Brand

Customers gladly pay a premium to partner with you.

No longer is price the deciding factor. Customers appreciate the
high value they receive from the service and solutions you offer.

You are the preferred supplier.

Customers advocate for your work and elevate you to preferred
provider status. This gives you access to more opportunities to
expand your business and success.

Your brand is synonymous with excellence.

Your brand consistently wins awards and tops industry
rankings. You set the standard and continue to outpace
competitors.

Your service defines who you are.

Your strategy for delivering service and taking care become
symbols of contribution even outside your industry. You are well
regarded in the communities where you live, work, and serve.

Learn more about the positive results Uplifting Service can produce for your organization.

A Proven Path to Becoming an Industry Leader

Our Proven Path helps you build a culture of Uplifting Service throughout your organization.

To revitalize a brand, everyone must understand how to make the brand promise come alive every day. By using the 12 Building Blocks of Service Culture, you will engage leaders and staff to provide distinguished value to your customers.

Team members learn to add value in every interaction and to take personal responsibility for any service issues they discover. Teams evaluate and improve the experience in every service transaction to realize the brand promise.

The result is a deeply embedded culture of continuous improvement that’s driven by employees at every level of the organization. This culture produces exceptional service experiences that solidify customer loyalty, motivate team members, and establish the organization as an industry leader. Moreover, you’ll learn how strengthen service relationships and trust by involving customers in your continuous service improvement process.

Uplifting Service organizations are completely oriented to adding value, both to internal and external customers. This orientation typically produces hundreds of process improvements per year, as well as innovations to products and services.

In a market where competing on technology is challenging and competing on price is deadly, these employee-led service innovations establish you as a market leader and create a sustainable advantage your competitors cannot reproduce.

Learn more about the Uplifting Service programs and how we can help you achieve these results.

Learn How You Can Get These Results for YOUR Organization

Get clarity on your biggest and most valuable opportunities. Discover how we can help you achieve your service goals.

The Results are Astonishing

CHANGI AIRPORT

Consistently recognized as “Most Awarded Airport in
the World”.

WIPRO

Widely recognized for “Customer Centricity” thought leadership.

CISCO

Rose to top 50 of Fortune’s Best Places to Work.

LUX RESORTS & HOTELS

Highest room rates and occupancy levels in the
industry.

FIJI AIRWAYS

13.4% increase in profit, for
a record F$95.8 million.

14.3% increase in number
of passengers carried.

NTUC Income

Moved from #3 to #1
market share in sales in
18 months.

Successfully repositioned well-known brand in highly competitive market.​

What Clients Have to Say About Uplifting Service

Start on the Path to Uplifting Service Today

Speak with a strategist to explore what’s possible for your organization.
Gain clarity on your biggest and most valuable opportunities.
Discover how we can help you achieve your service goals.

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Join the Worldwide Uplifting Community

We’ll send you free resources, education, and ideas for creating positive change in the world.

Welcome to the Worldwide Uplifting Community!

Here’s what’s next…

Check your email for the welcome we just sent – and reply to let us know you received it!

We’ve included some useful resources 
for you to explore…

…and we’ll be in touch to share more ideas 
and invitations for you.