Engaging Service Vision

Aligning Leadership and Service Performance: Challenge #5 of 5

Jeff Eilertsen offers service performance insights to address five essential service challenges every organization must successfully address. In this interview with Ron Kaufman, Jeff discusses the fifth challenge, Aligning Leadership and Service Performance.

Join Ron Kaufman at Service Council’s 2018 “Smarter Services Symposium” in Chicago

Join me at the Service Council 2018 Smarter Services Symposium in Chicago on September 17, 18, 19, 2018.

This Symposium is a gathering of the world’s leading customer service, customer experience, and customer loyalty professionals. The event is packed with insightful keynote speeches, deep-dive breakout workshops, wide ranging panel discussions.

Promote a Service Vision and a Common Language to Eliminate Culture Roadblocks

Disconnects can easily occur across departments, and between levels in a large organization. For example, managers may focus on service metrics, benchmark scores and share of wallet, while frontline workers talk about today’s schedule, a colleague’s problem, or an angry customer’s remark. Excellent service in one office may mean something quite different in another. For example, new procedures may be introduced that improve control for one department, but make satisfying customers more difficult in another.

How to craft a unique and powerful service vision

Your service vision should be unique and powerful. Customers should hear it and say, “Yes! This is who you are.” Employees should read it and say, “Yes! This is who we want to be.”

Organizations often have written statements declaring their commitment to superior service. While the intentions are good, many of these statements are not distinctive, motivating or clear.

Here are 3 guidelines you should consider when crafting your service vision:

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Welcome to the Worldwide Uplifting Community!

Here’s what’s next…

Check your email for the welcome we just sent – and reply to let us know you received it!

We’ve included some useful resources 
for you to explore…

…and we’ll be in touch to share more ideas 
and invitations for you.