While the luxury island tourism industry often distinguishes itself through ornateness and excess, LUX* Resorts, under the direction of CEO Paul Jones, is redefining extravagance in terms of experience. Under the banner belief that time is the only true luxury, the resort’s mission is to make each moment matter.
In 2011, Jones called upon renowned service expert Ron Kaufman to assist with this transformation, saying, “We recognize that time is precious, and we shall leave no stone unturned in striving to achieve the level of service that helps all our guests enjoy every second of their stay with us.”
