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Is your organization ready for the future of service? In the beginning, all a business needed was a great product. Then everyone had great products. Then rapid delivery ruled the world.
But as tech developed, the ability to deliver faster and better was within everyone’s reach. So organizations focused on distinguishing their brand by providing better customer experiences.
But the world – and the field of service – is changing. And business is no longer just about P&L statements and extracting maximum profit. Customers today want more from the companies they give their money to. They want care..
More and more customers are choosing companies that align with their values and ethics. That means the businesses who care will become the next powerhouses – not just in their industries, but in the world.
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Below is an Autogenerated Transcript
You know you at HR help them learn how to get along better with the other members of their own team or with their boss or if they’re a first time boss with their employees Etc all the way through the career cycle in fact HR can even have an impact on helping people with what I call existential well-being like my life matters what I’m doing with my life is is good in this season or in the next season that’s HR creating the value that contributes to someone’s well-being now you may say Ron that’s not Serv you’re talk you’re talking about care and you’re not wrong and we’re going to have to do a little work on that we’ve got just enough time to do it I want to show you what has happened in the world of service where I’m not as quite an expert over the course of my 30 years in the field when I got into this it was all about service recovery when things go wrong the product is broken the thing doesn’t work the employee has a complaint there’s an accusation you’re doing an investigation of some sort this is HR in service recovery mode and we needed the Personnel Department to handle those things but then we said no no no you got to do more than that we we not to avoid the problem so that everybody will be satisfied they’ll come to work if they’re satisfied and the way you’ll motivate them is by paying them more more right or a bigger office or they’ll have a a promotion with more people reporting to them or a bigger title satisfied and then the world went into this era of delight remember their birthdays send a bouquet of flowers home let’s feed them lunch that was Google with W Delight the employees and all of that just became normal and so then it became the overall experience all the way from interview to recruitment to onboarding to working to appraisal to promotion all the way through you want to make the whole thing work and why because the field went to the next level where you want your employees to recommend you to other employees Along Comes glass door what is it really like to work there and that becomes hr’s concern but today right now post pandemic we are living in a world that is going through all kinds of challenges and difficulties and the field is evolving again and this time it’s evolving to authentic customer care now we’re genuinely talking about not just serving someone to create value but serving them in a way where they understand you are committed to their future well-being that’s what care is thanks for watching this video your dedication to serving better and caring more makes the world a better place for for everyone for more uplifting ideas practical insights and free resources Please Subscribe Now