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Are you spinning your wheels while your competitors race ahead? Having a clear direction isn’t just a nice-to-have…It’s critical.
Yet many organizations find themselves adrift — their priorities lost in a sea of daily operations. The difference often lies in leadership’s ability to not just set priorities, but to declare them with conviction and embed them deeply into the organizational DNA.
And no, I’m not talking about hanging motivational posters or sending all-staff emails. Poster and email blasts only help when you also create a living, breathing culture that aligns every person’s actions with your organization’s core priorities.
When leaders master this art, the impact is profound. Decision-making at all levels becomes more aligned, the organization moves with a unified purpose, and everyone– from front-line staff to the boardroom – contributes to the organization’s top goals every single day.
Want to hear more from Ron? Tune in to Ron’s keynote speech at the Minor Leadership Summit!
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Below is an Autogenerated Transcript
First, declaring uplifting service a top priority. I didn’t say THE top priority. I said A top priority. Speed is a top priority. Health and safety is a top priority. Respect for team members and developing team members is a top priority, but uplifting service for customers and team is a top priority.
What is a declaration? A declaration makes something happen. Like when they said, “We declare a country to exist out of nothing.” A country. When people get married, there’s a moment, a moment when someone says, in the West, “I declare you Married.” There you are. Now you are a married couple. At that moment, one moment before you aren’t married. One moment after, you’re married. Now, in some cultures, it’s a signature. In some cultures, it’s a ritual. In some cultures, it’s something they say to each other. But there’s a declaration.
In court, when the judge says [thump], “I find you… I find you…” Yeah, I figured you’d say guilty. But you know what? If a judge says you’re guilty or a jury says you’re guilty, life is different for the rest of your life. You were convicted. On the other hand, if a judge or a jury says, “Innocent, free to go.” From that moment, life is different. It’s a power of a declaration.
Now, in business, people make declarations. Leaders make declarations like this one. “You’ve got to start with the customer experience and work backwards to the technology, not the other way around.” Who said it? No surprise. Who said, “Do what you do so well that they will want to come again- and bring their friends”? Your children know. Rule number one. Are you declaring service a top priority?
