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What if everything we think we know about creating positive change is actually holding us back?
We are facing unprecedented global and environmental challenges. But simply promising to do better isn’t the answer. And trying to return to “how things were” is not possible.
Here’s what leading organizations understand: The future demands more than attempts to make an unsustainable system sustainable.
It requires an EVOLUTION toward something better.
We’re not just facing the same challenges in a different time. We’re facing new challenges in a transformed world – with new needs, concerns, hopes, and fears.
The organizations that thrive aren’t just pledging to sustain or even regenerate. They are actively creating better futures. And they are evolving their approach to well-being – for people and the planet.
Watch the video to understand why evolution toward better solutions beats sustainability and regeneration every time.
And be to check out my full conversation with Ashen Joseph: https://www.youtube.com/watch?v=WPqUpgsC0go
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Below is an Autogenerated Transcript
Big challenge, right? ESG goals. You’ve got, you know, everybody concerned about the environment, climate warming, etc. Big challenge on everybody’s mind—anxieties sort of sitting there. Right? And the problem is that you get leaders who are trying to fulfill a sustainability goal. In fact, that was the final word you kind of landed on there in the last sentence. And I have a different point of view about this, because if the system that we’ve been living in and that we’ve developed so far has produced this, let’s face it, crisis, why do we want to sustain that?
You know, then you hear people say, well, that’s not what I mean by sustainability. It’s like, what I want to do is I want to get back to when it was less dangerous or when it was more healthy. And so then that’s called like regeneration. You know, let’s be regenerative and that’s fine. It’s better than just trying to achieve sustainability. But you know, too much can be like regenerate the way it was. But the world isn’t the way it was. We’ve got a different environment. We’ve got different customer requirements. We’ve got different needs, concerns, hopes and fears that people have.
So when you say, I want to serve you to contribute to your wellbeing, what you need to do to contribute to their well-being may be completely different than what it used to be in the past. And so rather than talking about sustainability or talking about regeneration, let’s talk about actually evolving. And, you know, developing an evolution towards a better future together. And when your narrative and your actions and the understanding of your people and your culture are focused on what’s the situation, what would be taking better care of the wellbeing of that customer? Let’s focus on that.
Or the well-being of my colleagues or the well-being of my department, or the other departments, or the well-being of the communities where our business and our customers and our colleagues all come from and live. And yes, taking good care of the well-being of the environment. So rather than getting kind of stuck in, “We’ve got to achieve sustainability.” I want to push the world more forward with tools that’ll help people think this way, so that they can build a future world that’s going to be better.
