Interviewed by Adil Ahmad, during the lunch break of the Ron Kaufman Seminar on Uplifting Service at the Sheraton Hotel organized by TCS Octara and the Institute of Business Management. Ron’s a master navigator of the back passages through the pantries of five star hotels, as indeed all celebrities are who get whisked in and out, evading the glare of public scrutiny and paparazzi. In this case, enroute to a private part of the hotel lobby, we skirted the hotel foyer where 375 seminar delegates were having lunch and where Ron would certainly have been buttonholed, losing precious time in the 15 minutes window for the interview. The walk through the Sheraton back passages brought memories of Hollywood thrillers in which the President of the United States of America gets evacuated out of hotels by the Secret Service! Ron is a regular columnist at Bloomberg BusinessWeek, and the author of 14 books on service, business and inspiration that have been featured in The Wall Street Journal, The New York Times, and Harvard Business Review.