How does Independence Blue Cross shape customer experience? By exceeding consumer expectations says Brian Lobley, President of Commercial and Consumer Markets at IBX. Listen for Brian’s reply to Ron Kaufman’s question about shaping to the healthcare ecosystem today, and tomorrow.
After more than a century of experience, @CloroxCo has shifted from a product-focused to customer-centric business. See how this industry leader drives customer experience on this episode of #CXFactor. Listen as Mark Fidelman, VP of Digital Consumer Experience at Clorox, replies to Ron Kaufman’s question about balancing customer intimacy with personal privacy in the digital world.
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