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How can you apply the Six Levels of Service to your Service Mindset? And how does your service mindset set you apart from your product or delivery system? I use an example from everyday life to answer this important question.
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Below is an Autogenerated Transcript
In this country I use taxis very frequently. For me, the basic is that the taxi driver can get me from point A to point B and I’m still breathing when I reach point B. He doesn’t kill me along the way, but also for me my expected level (sounds like an accountant doesn’t it?)
Is that the taxi driver knows where point B is after I tell them, don’t you expect that when you say the taxi driver knows where you are going and you tell them that he should know where to go but does it always happen? No it doesn’t sometimes you go where’s that and you go “Oh boy well ok get up on the highway and go to the next exit”
They get down, go to the third traffic light, turn left, go to the second stop sign, turn right and it’s not quite what you expect and you don’t like it because then you can’t just relax in the taxi. Infact, you take a taxi so you don’t have to drive.
Now above expected is a higher level of service. It’s what we hope for when we get in a taxi. It would be nice but you don’t expect it all the time because you don’t want to be disappointed it’s what’s desired. Like wouldn’t it be nice if your taxi driver was in a good mood does that always happen in Singapore, you ever get a taxi and go “Hi how are you, okay okay nevermind, just drive that way” but desired when there’s a “Good morning how are you, well you’re looking fine today, on business okay good” tells you a little bit about Singapore if you think you’re a tourist ask how your day is going, maybe think of the family talk about the weather, desired has nothing to do with his taxi or the satellite system that got the taxi to you, it’s the mindset.
Now if you want to keep moving up to surprising in terms of mindset you got to be ready to be surprised, it happens to me once in a rare a while I come back from overseas I come in to Changi airport I get a taxi with my three suitcases one with my clothing one with the various props and training materials I have, when I do training overseas, and another one for carrying things back and forth from family members are buying this and that.
Taxi driver loads me up at the airport two bags go in the boot one bag goes in the front I go in the back seat *do to do to do to do* we drive back to my apartment, park, takes out the three bags, one, two, three, there’s still 25 meters to go from the edge of the parking lot to the elevator which will take me upstairs to the 21st floor where I live.
Every once in a while a taxi driver will look at the situation three bags one unload, 25 meters… “let me give you a hand” , reach over, pick up two of my bags and walk with me the 25 meters over to the elevator and put them down. Do you think I expect that? No way, I don’t even think to hope for it because I don’t want to be disappointed. It’s not desired, it’s surprising!
If he does that for me what will I do for him?
A surprisingly nice tip.