Below is an Autogenerated Transcript

I’m sure you’ve heard the expression “customer is king” so what does that make the service provider?

A servant? or if you look at the Latin root of service, a slave?

Well not according to our definition of service which is this – Service is taking action to create value for someone else.

In this definition, what creates the value? It’s the action that is taken and who gets the value? Well it’s someone else.

Which means that the person taking the action must understand what someone else wants or needs or hopes for or cares about and then chooses the right action and takes the right action to create that new or added value.

So if our definition is true service is taking action to create value for someone else then the real source of value is not in the action taken the source is in the person taking the action and that is the service provider so the customer may be king but the service provider is the source of value for the king, and the queen, and the customer, and the client, and the colleague, and that makes the service provider the most important and valuable position of them all!