Below is an Autogenerated Transcript

Hi, this is Ron Kaufman. I’m at Dubai Airport. Dubai is an amazing city in the world and it really stands out in this part of the world, the Middle East.

Since the city was founded in 1799 on what’s called the creek, the city has been a crossroads for trade and commerce, the creek became a port now an airport, one of the fastest growing airports in the world and the home to Emirates Airlines, with one of the largest fleets in the world.

Business and service in Dubai has always been transactional, trading buying, selling and of course there’s been oil, but the oil in this Arab Emirate, Dubai, has been running out and they’ve seen that coming for years and so the city has made a fundamental move towards service and services for its future.

Shopping, convention services, medical, insurance, legal and for that today Dubai is very well known but the service in this city is changing, I’ve been coming here for more than twenty years to teach and work with clients and I can tell you that the early style of service in Dubai was just sell, buy, do the price, get the deal done, today, service is genuinely stepping up.

Even though people come through Dubai for a short period of time, the people who live here and make their living here are realizing that Dubai’s relationship with the world is tremendously important and so the focus of the service quality is also changing not merely transactional, get the job done but much more focused on the quality of relationship and making sure that the customer experiences one that will make him or her want to come back.

Dubai is one of the cities in the world that is working hard, it’s evolving to be distinguished by uplifting service.