Below is an Autogenerated Transcript

Gil: Care is something that you’ve, in recent times, started going much, much deeper into and in a recent event you were able to share with us a little bit the difference between Service and Care because for me they’re actually very, very similar. 

But I loved how you were able to break it down for us and just kind of help all of us get things started. Maybe you could tell us a little bit about how  you see the difference because now you’re like the professor of customer service and care. So tell us! 

Ron: Great, well I’m going to pop over to slides again to help answer this one. Thanks for the compliment! I’ll be a professor of ‘Service’.

I wouldn’t say that the world knows me yet as a professor of ‘Care’, but I like the way that you frame it because if you think about this idea of how do you recognize what you care about, or someone else cares about, how do you take good care of what matters to you, what matters to people in your community, to our society, to the human species, to the ecology of the planet. It’s remarkable that there isn’t really a program or a curriculum for that in school.

We’re graduating young people to go out into the workforce and, you know, they think they know all kinds of productivity rules and tips and techniques and tools, but they can’t answer the question? What does it mean to be a human being?

So I think that there’s something really missing here. So I’ve been thinking about that for a while and you pointed to it correctly. There’s a connection between this idea of serving, and this idea of caring. 

So let me show you what I’ve kind of discovered over some studying sometimes is that, what underlies the desire to serve somebody what underlies the desire to get  served by somebody, is that there’s something  that you care about.

Now you may not actually care about the person you’re serving like if you  sell cigarettes or something like that. But then you probably care about your family and putting food on the table, or you care about having enough money to educate your kids, or you care about, you know the holiday that you’re going to have. So, you need to serve somebody in order to take  care. But in a more authentic way, it’s great when you actually are serving somebody you do care about. 

When it’s one of those situations then there’s something else that underlies care and that really is at the core of what it is to be human. That’s really, you know, the most essential level of what moves us to want to do anything in life and you know as I’ve been looking at it, I realized that, that has to do with love.