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What’s the one essential thing top-tier organizations do that many others neglect? If you’ve followed me for any amount of time, you know that I define service as: Taking action to create value for someone else. But who determines if the action has value? You? Your marketing team? Your sales team?
Nope! It’s the person you are providing value for.
So the one thing you need to do in order to know is…Get to know the person you are providing value for! For your frontline workers, this is your customers. For you and senior leaders, it’s your internal teams. And “getting to know” the person you serve means going deeper than most others will go. This profound understanding takes your organization’s service from routine to remarkable.
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Below is an Autogenerated Transcript
You have to understand that service is taking action to create value for someone else. The action is only purposeful If it creates value, but value is only received by the person that you serve so actually the definition begins with the someone else that you’re serving are you curious about them? Are you aware of what they’re really concerned about? Can you understand their aspirations their Ambitions what they want to achieve what they’re anxious about what they want to avoid like how much are you locating yourself as the service provider in the world of the person that you’re serving and being genuinely authentically concerned and interested in that then you would be able to understand what that person would value and then you can figure out what action to take and the challenge is too many people come to work and say I’m here to do my job right and then if you’re just procedurally here to follow the script and do your job the majority of the time you may not match with what it is that the customer would actually appreciate.
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