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In a world of AI, automation, and relentless competition, what’s your true differentiator? (It’s probably not what you think!) It’s not your product, your price, or even your innovation. It’s how much you genuinely care.
In my decades of working with organizations worldwide, I’ve seen a clear pattern emerge. The organizations that demonstrate authentic care consistently outperform those that don’t.
These organizations take good care of their customers, employees, and partners. But here’s the catch. True care is more than smiling at customers or saying “please” and “thank you.”
It involves a fundamental shift in how you approach every aspect of your business so that you’re thinking about and caring for the future well-being of everyone (and everything) your organization affects.
Organizations that prioritize genuine care often see increased customer loyalty, higher employee engagement, and improved brand reputation. And these benefits translate directly into bottom-line results: higher retention rates, increased market share, and ultimately, stronger financial performance.
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Below is an Autogenerated Transcript
Are we at this moment, right now, in an era of ecological change, an era of political change, an era of financial change, an era of technological change, an era of cultural change- are we in another stage of evolution, of service right now?
Yes, we are. And we’re right now stepping into this world where it’s not just about satisfy me or delight me or anticipate me. But do you really care about me? Do you really, authentically have a sense of commitment to my well-being?
For example, if I come to your property and I’m a working dad and I bring along my daughter, but, you know, I didn’t fill up suitcases full of toys. Have you got toys already that we can use? If I am that dad that came along with my daughter. Are you going to help make sure that by the time I leave your property, I’ve got 20 photographs that I will be so grateful to have, and that little girl is going to grow up and think back and say, “My dad took me.” Look at these photos, photos, photos, photos, photos. You may say, well, why doesn’t the dad take them himself? Because he’s busy taking care of her. You get my point?
Okay, now, at the same time, she’s at the kids club because he’s off scuba diving one day. And do they help that girl make a special card for her daddy? Do they talk to her about how much she loves, “What do you love about your dad?” “What does your dad love?” Does she help them make something that lets her feel like “I did this for daddy”? And of course, you get my point?
Now, it may not be an adult and a child. It could be two adults who work their butts off in cubicles or at home, and they’re on keyboards because they write code or they do finance. And in their precious vacation, they need to get out into nature. But you’re not selling it like, “Oh, we have a nature walk.” Because it’s not about the nature walk. It’s about the human being in nature. Can you actually show them that you care about their well-being?
And here at Minor, I would say you do. And I would say that because not only are you passionate about growth for your company and for your finances and your bottom line and your brand portfolio and your geographic position, but you’re also passionate about growth in terms of people. And that includes your guests, but it also includes your staff.
