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Turn Generational Differences into Market Leadership

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Many organizations struggle with generational differences. Older generations want to stay employed and relevant. Younger generations want a seat at the table.

Each group has different expectations, perspectives, and priorities that can drive miscommunication and team dysfunction. But what if these differences are the key to driving innovation and organizational excellence?

Each generation brings unique strengths, approaches, and insights that can transform your service culture. And the future belongs to organizations that know how to leverage the strengths and capabilities of these diverse generational strengths.

Today’s most successful organizations aren’t just managing generational differences. They’re strategically harnessing them to create a competitive advantage and drive transformation.

#VideoPosts #ServiceInnovation #ServiceLeadership #ServiceCulture

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Below is an Autogenerated Transcript

There are many trends and challenges that leaders and professionals must consider as we move into the future. The use of AI, achieving growth and ecological well-being. Taking good care of customers, colleagues, and communities.

One challenge that is especially important is getting people to work better together, not just across departments or between functional silos, or by improving the connection between centralized services with your customer facing stores, branches, contact centers, or e-commerce platforms. The challenge of getting people to work better together that I’m talking about is between generations. Think about it. We have an aging workforce that wants to stay relevant and stay employed. We have young generations who want to grow and move up in their responsibility and in their careers. Young, tech-savvy digital natives, they live on their phones and are constantly creating, changing, innovating, moving fast. And yes, sometimes breaking things. We also have mature, experienced, customer-savvy older team members who know the customers. They know the history. They know how to serve with sensitivity and with style that well, let’s face it, many young people today, they just don’t know. Not yet.

Now these generations need each other. The young can learn from the wisdom and the experience of their older colleagues, and the elders can and must learn from their fast moving, tech-savvy younger colleagues, especially in industries like banking, insurance, real estate, luxury goods, high end travel, health care, legal advice and accounting services. The customer segment that is growing the fastest, the segment with the highest value is the silver generation. The more mature customers who have a lot more needs, a lot more time and a lot more money. They don’t want to be served only in a high tech, digital, fast moving service environment. And they certainly do not want service providers who break things. Now, your young team members, they may be fast and smart and eager, but they may not yet be wise or experienced or mature. And you know who can help them? As coaches, as mentors, as project partners. Right. Your more experienced and more mature team members.

So when you look to create the future for your organization, you must create opportunities for team members to work better together across departments, across functional silos, and across generations. Now, this kind of combining of people to work more effectively together is exactly what we do with our clients. Creating cross-functional, multi-generational teams who collaborate with our effective tools and proven approach to implement service improvements, create more value, work more closely together, and build stronger relationships and partnerships with each other. If you’re facing a challenge like this in your organization and you want to know the best solution for your company, then book a call with our expert team and they will guide you to assess, evaluate, design, and implement a cross generational approach that works for you, for them, for your customers, and for the future.

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Ron Kaufman
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Check your email for the welcome we just sent – and reply to let us know you received it!

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…and we’ll be in touch to share more ideas 
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