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What’s the secret to staying ahead in a market that never stops changing?
It’s not enough to simply meet today’s needs. The organizations that thrive are the ones that have already prepared for what’s coming next. They’re not reacting to current trends — they’re anticipating what customers will want tomorrow.
They’re positioning themselves to solve tomorrow’s problems, the types of problems the competition never saw coming. And they’re ready to pivot when the market shifts by staying ahead of the curve.
The future won’t wait for those who lag behind. So, how prepared is your organization for what’s coming tomorrow, next month, or even in the next couple of years?
Watch this clip from Ron’s keynote address at the Minor Leadership Summit to find out!
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Below is an Autogenerated Transcript
Why would a hospitality luxury group that specializes in unique, tropical, exotic, natural, outdoor, amazing locations buy a portfolio of hundreds of properties in traditional, conservative, older Europe.
What’s going on?
Then I listen to an interview with the chairman. In one sentence, he explained it.
The interviewer said, “Bill, what are you doing? Why is an Asian-based luxury exotic, you know, natural cultural tourism business buying into Europe?” And he said, “Oh, for the Chinese.” What? I wasn’t the only one to go, “What?!”
He said, “As China opens up again, Chinese travelers are going to be coming back out into the world.” And what do they want? Experiences. And where do they want it? In places where they have not been before. And where have they been? Asia.
Where would they like to go because they want those braggable rights? And they want to be able to say, I’ve been to Paris, and I’ve been to London, and I’ve been to Stockholm, and I’ve been, well, it would be Europe. And so what was Bill doing? He was anticipating the rising expectations and aspirations and then figuring out what do we need to do as Minor to be able to not only anticipate but satisfy or even exceed.
Come on, join me with that. Just [breathes in] Yeah. Whatever your job is, whatever your department is, whatever your property is, you need people like an entrepreneur like that, who’s thinking about what has not happened yet. Where is the blank space? Where is the vacuum I can fill? How are other people not thinking? I’m going to think like that. You follow me?
