Below is an Autogenerated Transcript

Yeah, thanks, Gil. I think it’s more today and especially for tomorrow than only customer care. Colleague care. Let’s use that to mean the entire internal culture community care like, where does your business operate? Where are your customers located? What community do you depend on for your business to exist, and how do you want to contribute to that? And then you’re talking, for example, about the young people who are growing up. And what role model are you showing, or what internships are you offering, or what training are you making available? Or like in my case, I’m developing this whole curriculum. We’re redeveloping our curriculum for more direct to learner online education. I know that businesses are going to love it because they’re going to want to know, “how do I improve my service” or “how do  I deepen my culture of care” and that’s fine. But what about people who are in high school, who may not have the money to study that. But on the other hand, boy would it be useful for them to get it right at that point in their lives before they go out into the work world. 

So then it becomes incumbent upon us to find a way to contribute to the community in a manner that  doesn’t sit back and go, “Well they don’t have the money so they’re not our customers.” No, no. They’re in the community, they’re going to be our future colleagues, they’re going to be our future customers. By the way, they have families too, with moms and dads, and they’ll go get a job somewhere and they’ll have a boss. You know, imagine if they can go out into the workforce saying, “Oh yeah, I got this certificate from Uplifting Service. Ron Kaufman taught me about care. “So what’d you learn there? “Oh, I learned about taking care of people and having concern and listening well. And you get a boss  going, “Well that’s different than the other three people who applied for the job tell me more about that.” But then it becomes incumbent upon us to find a way to make that available and accessible to people who may not have that credit card right now. That’s taking care of the community and taking care of the future, Gil.