(Interviewed by Adil Ahmad, during the lunch break of the Ron Kaufman Seminar on Uplifting Service at the Sheraton Hotel on 21-4-12 organized by TCS Octara and the Institute of Business Management.

The differences between customer service training and service education result in two distinctly different types of service. Ron Kaufman shares the important points to consider about service education.

Engaging and upbeat interview on national TV. Useful tips to help you get better service in life, with great advice about what to do when service fails.

What is wrong with banking today? Why did we thunder off a cliff into a global financial crisis? Ron Kaufman says that problem stems from misguided metrics of success.

An engaging discussion with Bill Moller about the challenges in customer service and experience facing businesses today. What are the steps any organization can take to build an Uplifting Service Culture.

An enlightening conversation on Fox News Live. Understand why the customer have a huge impact on the quality of service, and what they can do to receive Uplifting Service.

On the evening of September 12th, Ron Kaufman delivered the complete package of thought provoking information and actionable structures for Actionable Service Education at HBS.

Service expert Ron Kaufman believes excellent service stems from the ‘service culture’ of an organization – and that ‘service education’ is very different from ‘service training’.

Ron Kaufman says changing the negative perception of service has to come from within each organization. He explores the fundamentals of service and how companies can go about building the foundations of making service part of their organizational culture.

Either it could be relegated to clichés like “the customer is always right” or it could be the foundation on which a company is built—to differentiate on service rather than product or price. In an email interview, Ron Kaufman tells Mint about the benefits of giving more, since what goes around comes around.

You and your customers are both on the same side. Ron Kaufman shares 10 tips for handling complaints.

Ron Kaufman discusses a few Uplifting Service best practices that can help travel agents provide impeccable service to their clients—even, and especially, when facing a crisis.

Travelers coming through the New York City area’s three airports—La Guardia, JFK, and Newark—might soon feel the need to double check that they aren’t walking through the set of a science fiction movie. That’s because the airports are introducing some high-tech help in the form of “Ava”—a life-sized, computer-generated female avatar. She’ll provide answers to airport patrons’ common questions.

In an age when a customer’s unhappy experience with a company can go viral mere minutes after it occurred – and when customers regularly take to the Internet to publicize their great and not-so-great experiences – you understand the importance of superior customer service. Of course you do. That’s why you budget hundreds of thousands of dollars for customer service initiatives and put new and old employees through regular training. So why are the results only average?

The last thing a customer with a complaint wants to hear you say is: "You're wrong." They want you to understand and appreciate them. Ron Kaufman shares five scripts you can use to respond to customer complaints effectively.

As the wind of economic cycles blows hard, some managers try to contain costs by cutting corners on customer service. This is the wrong thing to do. Giving good service in tough times makes good business sense. In this interview, Ron Kaufman shares eight proven principles organizations can use.

In this interview, Ron Kaufman talks about his contribution to design and launch a national service education program in Singapore.

Training is not enough, a staff needs to think creatively to apply what they have learned. This method allows them to react effectively and creatively to different people, and scenarios. Ron Kaufman shares why building a service culture will naturally add value to customers.

In this interview, Ron Kaufman shared his passion for customer service education, and his determination to spread the Uplifting Service message effectively to make the world a better served place.

Inside many of the world’s most respected companies, employees receive skills training, safety training, communications training, and all sorts of educational opportunities. These are all important components of employee development, but where is service?

A look at why good customer service sometimes starts with the customer and how you can use your power as a consumer (and a bit of old-fashioned kindness) to improve your service experiences.

Customer complaints may be the most valuable asset travel sellers don’t know they have. You can learn from complaints and use them to improve your business.

When is the last time you gave much thought to customer service? If you do not interact with customers very often, it is probably not a high priority for you. However, downplaying customer service or ignoring it altogether could have serious ramifications for your company. Luckily, Ron Kaufman is here to help.

Ron Kaufman, Founder & CEO of Uplifting Service, and author of the bestselling ‘Uplifting Service’, talks to Culturama in an exclusive interview of India’s path and role in building an effective service culture.

What do Singapore Airlines, Changi International Airport, BMW, Starbucks, 3M and scores of other companies have in common? They are all high-profile organizations; they command great respect for their service; and they probably wouldn't be where they are today without Ron Kaufman, world-renowned educator and motivator, author and founder of 'Uplifting Service'.

Attending a Ron Kaufman seminar on ‘Uplifting Service’ is like being swept away by a mental tornado. Your ideas and creative instincts are stirred, dusted and given such a violent shakedown that you emerge feeling gloriously invigorated – mentally fresh, your mind brimming over with new concepts and thoughts.

We may be entering the age of the faceless organisation. Ron Kaufman, consultant to global corporate houses and acclaimed author, gives his own take on the form and format of customer service of the future.

From increasing customer goodwill and maintaining your reputation to spotting new sales opportunities, service plays a truly vital (and sometimes overlooked) role in business. But what does great service look like, and how can smaller service firms get there?

Internationally acclaimed guru on best global service practices, Ron Kaufman, has been traveling the globe extensively for the last 20 years conducting seminars and helping organisations around the world achieve superior service, increase customer loyalty, create strong partnerships and build winning teams.

A strong service culture leads to sustained improvements to customer experience, and a sustainable competitive advantage for organisations. But where do you start?

Service excellence is what has set Xerox Emirates apart from the rest in the industry, where providing its customers' the best service experience possible continues to be the company's premier priority.

Ron Kaufman explains why a superior service culture is needed for organizations to stay competitive and talks about the benefits it brings to an organization and its employees.

Ron Kaufman talks about how a service culture benefits your customers and the impact it has on team performance in this interview from The Adecco Better Work Better Life Interview Series.